Search Engine Optimization Overview
Search Engine Optimization or SEO as it is commonly referred to, is a method of letting the world know that your site exist. Search Engine Optimization is the only answer if you want your site to become visible in all Search Engines on the keyword or keyword phrases of your choice.
The application of SEO has two main parts: On-Page and Off-Page Optimization. These two both plays an important role and can’t stand alone.
On-page optimization:
- Enclosing of keywords in Title Tags, Alt Attribute, Bold, Italic, Underlined and Header Tags.
- Content Optimization concerning on Keyword Density, Prominence and Proximity and LSI.
- Meta Tags: Meta Title, Meta Description and Meta Keywords.
- Making all of the CSS, frames and javasciprt external
- Robot.txt
- Sitemap
Off Page Optimization:
- Directory Submission
- Article Submission
- Blog Creation
- Wiki Sites
- Forum Posting
- Blog Commenting
- Third Party Creation
- Social Bookmarking and Networking
- Linking to .edu sites
- Link Exchange
- Advert Submission
- Online Groups Posting
There are just the few of the many on and off page factors that we could apply on our site.
Different search engine has different algorithm and requires different kind of optimization.
Making it short, SEO is all about bring quality traffic, backlinks, rankings and conversion for your site.
Comments (3)
Articles also play some part in internet marketing. As articles are read by visitors there are more chances for visitors coming to the sites. Articles should be relevant to the theme of the site
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I personally think that as time goes on, factors of on-page and off-page SEO are going to change as we think it. I think we will see a transformation towards client factors in determining SERP results. That combined with increased personal SERP results and we’ll be seeing a large transformation of the searchers experience with Bing and the other search engines. Every search result will not be made alike, just look at things like user interaction, bounce rate, bounce time, etc… Focus on a better site all around, and I think you’ll see better results in 2010.